Equipage Geranium
Separate corporate giants (like L'Oréal, LVMH, Coty, and Puig) buy the finished formulas, add alcohol and water, and handle the bottles, marketing, and retail distribution. A few historic houses, like Chanel and Hermès, employ exclusive in-house perfumers to maintain control over their signature lines. So, I figure, as a guy you might as well buy a Proctor & Gamble Old Spice type drug-store scent, or go big with Chanel or Hermes. A professional nose offers this critique of Hermes Equipage Geranium, which was new in 2013 for a limited time, https://theblacknarcissus.com/tag/hermes-equipage-geranium-review/, and he writes: Surprisingly, given how awful most reformulations or ‘reimaginations’ of classic, discontinued scents tend to be on the whole, Jean Claude Ellenas’s remixes of the classic Hermès masculines are more successful than I would have imagined. I was happy to reacquaint myself with Bel Ami Vetiver again recently- a beautifully rich and elegant scent that seemed like a real Duncan contender to me when I smelled it the first time, and better than the current formulation of Bel Ami which feels a bit doctored. (The original was great -like a hairy, gay 70’s porn star having a quiet night in at home in his leather dungeon) but I personally find it, now, a bit other era – only someone really working the theme with confidence and with the appropriately hirsute physique could properly carry it off, in my opinion. The vetiver remake – more held together and now – is more up to date, modern and more easily worn. Another classic by the house, Equipage, by Guy Robert (Calèche, Doblis, Madame Rochas) was already the epitome of male elegance for me – one of the most appealing of the traditional cigar-smoking, properly









