The featured photo from the Library of Congress shows indian women at the Laguna, New Mexico, train depot c. 1902. Santa Fe Railroad officials encouraged the sale of Pueblo jewelry, crafts, and art at rail depots throughout the Southwest in an effort to attract tourists to the region.
Native American imagery became a powerful force in American advertising during the late 19th century and has remained a familiar marketing symbol ever since. Thousands of posters, signs, brochures, and promotional booklets portrayed Indigenous people as symbols of strength, courage, speed, fierce independence, and a deep connection to nature.
Railroads heading west, particularly those crossing the Southwest to California, embraced this imagery to sell the romance of travel. Their advertisements promised an unforgettable journey through dramatic landscapes inhabited by ancient cultures, transforming a train trip into an adventure. One example from my collection is this 1917 brochure, distributed aboard Santa Fe Railway trains to encourage travelers to visit Los Angeles.
This version flows more naturally while preserving the historical context without endorsing the stereotypes used in the original advertising. If you’re writing for a history or vintage advertising audience, it also reflects that these were marketing portrayals rather than factual representations.
This is the story of how the Land of Enchantment was formed.
https://mytext.cnm.edu/lesson/creating-the-land-of-enchantment/
